This is the second installment of a two part series focusing on how professional cycling is changing and moving into the 21st century.
Investing in a professional cycling team is not a profitable
endeavor. In an effort to do something about this, during the Tour de France in
2013 many of the World Tour teams got together and created a group called Project Avignon. This project has now morphed into Velon and
is made up of 11 teams, all from the World Tour level. According to Velon’s
website their goal is to “create a new economic future for the sport and bring
fans closer to the riders, races, and teams – by working together and in
partnership with others.” In essence, Velon’s goal is to make the teams
profitable so that cycling will have a stable foundation and make the sport
more popular. In this day and age money drives everything. Cycling is finally
moving into the 21st century and realizing that a sponsorship driven
basis is not a solid foundation for running a team. Every year it seems there is
a question on whether the World Tour will have a complete 18-team field, this
year it will not. Velon is good for cycling and cycling needs Velon.